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Screw it, let's do it.
-- Richard Branson
 

 

Wednesday, June 19, 2024

Create excellence

Excellence is a highly desirable result. Yet the importance of excellence goes deeper than that.

Even more valuable than the result of excellence is the quest involved in getting there. In surmounting the challenges that exist along the path to excellence, you strengthen and expand your abilities.

To create an excellent result you must first develop competence. That competence endures long after you’ve achieved the result.

In this way, excellence feeds upon itself in an upward spiral of achievement. Over time, across varied situations and disciplines, excellence enables more excellence.

Why go above and beyond to create excellence, when a more mediocre outcome is good enough? Because excellence does not end with the outcome.

As long as you’re putting forth effort, you might as well do so in a way that produces enduring value. Do the work to create excellence, and the world continues to benefit long after your work is done.

— Ralph Marston

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