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What is to give light must endure the burning.
-- Victor Frankl
 

 

The MONTHLY Motivator - June 2017

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Appreciating and creating value

Moving forward in life, no matter what your goals or aspirations may be, is a matter of appreciating value and creating new value. So, how do you create value? First of all, you have to identify what value is. How do you do that?

Well, look at your life. What is valuable to you? What would you pay money for? What would you exchange your time for? If you had plenty of money, what would you spend it on? If you had no money, what would you work twelve hours a day in order to afford? What things make your life more enjoyable? What things make your work more effective? What things make your life more comfortable, more convenient? What things make you safer and more secure? What things make you healthier? What things make you feel good? What entertains you? What motivates you? What makes you think? What stimulates your imagination? All those things are things that are valuable. They represent value.

So, to figure out how to create value, what you need to do is look at those things you value, and find a way to make more of them, to make them more plentiful, to make them more accessible, to make them more understandable, to make them easier to use. It’s not that difficult.

It’s important to learn about the things you value. Learn where they come from. Learn what goes into them. One thing you value is food. The food you eat. Where does that come from? And, very importantly, where is the value added to it? You know that if you eat potatoes, or carrots, at some point that food is grown in some sort of a garden, or a field, or a greenhouse. But at some point, it has to grow, and then it’s harvested, and then it’s packaged, and then it’s distributed to you. At all those points along the way, value is added. Value.


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--Ralph Marston

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