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A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.
-- Henry Ford
 

 

Tuesday, January 11, 2005

The reason why

When the reason why is powerful enough, you can find the strength necessary to get the job done. When the reason why is clear enough, you can develop the discipline required to reach the goal.

When the reason why is meaningful enough, you will gain access to the resources you need to make it happen. When the reason why is compelling enough, you will have the persistence needed to see it through.

Whatever you undertake, it is essential to understand and connect to the reason why you’re doing it. With a strong enough and meaningful enough reason why, you will find a way there.

Though the obstacles may seem overwhelming, a compelling reason why will motivate you to get past them. Though the challenges may be enormous, a clear reason why will bring you the encouragement necessary to work through them.

Before you begin, ask yourself why. When the going gets rough, remind yourself why.

Know, understand, and connect to a meaningful reason why. And you’ll find a way to get it done.

— Ralph Marston

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