Be interactive

Your information must also be interactive. The best way to do this now is to utilize a well thought out series of links on your Web pages. You must make your information available "on demand" and in small doses. For example, instead of having a 15 paragraph explanation of your product, have a bulleted list of all the benefits, with links for each benefit to a short paragraph giving more detail. Browsers will look at the ones that interest them, without having to wade through the ones that don't.

A big advantage to having your information be interactive is that it allows people to "discover" it on their own -- to navigate their way through it and convince themselves of the value of what you have to offer. Information is retained longer and with greater accuracy if people can interact with it. If you were asking me questions about my business opportunity, and I gave you short, meaningful answers, you'd remember a lot more than if I simply stood up in front of you and laid it all out without stopping.

In order to encourage people to "explore" your information and get excited about it, you should always leave them wanting more. Don't hold anything back, but present things in such a way that people are compelled to go to the next step -- to get further information. This requires some mind-bending work in putting together your presentations. It is effort that is well spent, because it will truly increase the effectiveness of your materials. So when you are designing your online presentations, whether they be a series of email messages, or a Web site, put them together with the thought in mind of making it irresistible to go on to the next level and get more information. The deeper people get in to what you are presenting, the more connected they will feel toward you. Since you are in control of what information you present, chose only the information that supports your intended outcome. Don't plant any doubts in your prospects' minds.

Be interactive

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