Wednesday, May 13, 2026
Quality persuasion
Make your point, but avoid making it excessively. That is likely to be counterproductive. — Ralph Marston
When your best argument is sound, have faith in its ability to persuade. Piling more arguments on top of it can make it seem weak.
There may well be many facts in your favor. Yet the more facts there are to consider, the less impact each one has.
Focus on the single most compelling fact. Maybe give brief mention to one or two others.
Quantity is a poor substitute for quality. Keep that in mind when seeking to be persuasive.
Your purpose is to convince, not to overwhelm. Do so concisely, and you’ll greatly improve your odds.
Copyright Ralph S. Marston, Jr. All rights reserved.