The more information you make available for free, the more popular you will become in the online world. Think of it as public relations. The trick is to provide information that supports your marketing objectives.
If you are marketing nutritional supplements, you can provide information on studies involving nutrition, and on how various supplement affect health. Not blatant promotion of your specific brand of supplements, just good information on the products in a generic sense. If you're a travel agent, you can provide extensive information on destinations -- reviews from people who have been there, packing tips, best times to visit different resort areas. The kind of stuff you'd tell people if you rented out a hotel room and held a seminar. What you're doing is building your credibility with the market. You are also helping them to get to know you and establishing your expertise. This is one of the big advantages of cyberspace. You can establish your expertise quickly and easily and inexpensively. You don't have to rent out a hotel room. You don't have to host receptions. You don't have to print up dozens of different information sheets. You simply have to put together a lot of good "free" information and make it available online.
© 1995 Ralph S. Marston, Jr. All rights reserved.