The fundamental strategy for success online
The fundamental strategy for successful marketing online is this: Use the resources of cyberspace to make contact with people, help them get to know you, get to know them and their needs, and build rapport with them. Make available to your market detailed, extensive, useful, up-to-date information about your products and related areas of interest.
Now the great thing is that the information superhighway gives you multiple ways pursue this strategy. In many cases you can do it quickly, inexpensively and without a lot of effort.
© 1995 Ralph S. Marston, Jr. All rights reserved.