Conclusion

This is an exciting time to be alive. The wired marketplace will raise our society and our lives to a whole new level. Because it frees people to do what they do best -- explore and celebrate their own humanity. Never before has the opportunity for a better life been extended so widely to so many people. Cyberspace provides the ultimate free market, the ultimate path for the cream to rise to the top, the ultimate democracy.

Fortunes will be made in this vibrant, unlimited market -- fortunes the likes of which we have never before seen. Lives will be changed, people will be empowered on a worldwide basis. It is already happening, and the momentum is building with a fury. There is no stopping and idea whose time has come.

Marketers have an unprecedented opportunity--the opportunity to truly become attuned to the marketplace on a real-time basis. The opportunity to reach and develop relationships with customers in a powerful way that has never before been possible.

The technology is not the issue. It makes all this possible, but it is so advanced that we barely have to even think about it. The issue is creating value -- value in the products and services we offer, value in the information we make available, value in the service we provide. Cyberspace frees marketers from the constraints of time and distance and allows each of us to concentrate on what we do best.

What an exciting world we are creating!