Section 1 - New Realities of the Marketplace

Fragmentation and innovation

Pointcasting vs. broadcasting

Information on demand

New marketing philosophy

Easy access by anyone and the credibility factor

Specifics, not generalizations

Sophistication of market

Enormous opportunity

Section 2 -Specific strategies for online marketing

Think presence, not response

Develop a depth of content

Be interactive

Be interesting and unique

Provide good, generic information

Get involved in the online community

Use cyberspace to gather information for use in your business

Get personal

Be easy to do business with, and be patient

Be competent and instill confidence

Collect and organize your prospect/customer data

Establish other contact and follow up with existing customers

Move fast

Conclusion